Before the executive of any organization is voted in, the electorate must carefully analyze each candidate. They are usually judged based on their character, background, political standing, perspectives on key issues such as unemployment and their plans to improve the way of life for the people. Though each sector in society consists of people who have various expectations of candidates, what really influences’s a voter’s final decision? In the 2016 general elections, Donald Trump, an entrepreneur turned politician became the President of the United States. This came as a shock to many as he is known for his unpredictable nature and unconventional mannerisms. So what exactly made trump so appealing to his voters that he won the presidency?